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But most of its 2.2m customers have never heard of the company.That is because it runs dating websites on behalf of other companies.A marine biologist pleads ‘no wannabe footballers’ wives’.Rural dating has become more sophisticated since Patricia Warren, a Derbyshire farmer’s wife, set up The Country Bureau 25 years ago it’s now run by Katie Moore in Gloucestershire to find wives for isolated farmers.Millions of people looking for love sign up for internet dating sites every year.They hand over intimate details about their lives in the expectation they will meet genuine daters.In her book Tales from the Country Matchmaker, she recalls would be suitors who reeked of manure and invited their dates to perch on sacks of potatoes.

On Partners4farmers, ‘Zetor’, a 35 year old beef and sheep farmer from Wrexham (favourite film The Italian Job), seeks a girl ‘from good farming stock who understands that farming isn’t a 9 to 5 job’; and Tim, a sheep and arable farmer from Exeter (reads Farmers Weekly and plays the didgeridoo), is looking for ‘someone who understands the farming way of life’.

One of the biggest issues that she and her friends have with online dating isn’t so much the people they meet, but which site they meet them on.

In the book they discuss the pros and cons of the different options facing them. With thousands of new apps and sites being created faster than we can download them, it’s hard to know where to start.

Global Personals is one of the UK’s largest internet dating companies.

Headquartered in Windsor it makes £40m a year, has 130 staff and runs 7,500 dating sites.